We only work remotely. That’s a challenge in itself, but one that isn’t as hard as many think.
When we help businesses put in place their own content team, location is the last thing we look at. The criteria we focus on is the suitability and experience of the content creator, and their ability to create the best content or implement the right strategy for that business.
If they can do that, it doesn’t matter where they are in the world.
We may be working with multiple content creators. That’s the essence of the team. And they may be based in different locations and different time zones. That’s how we create our travel content.
So, what are the essential steps to do it.
This should apply to anyone that works for you. If you don’t have that, you really don’t have a team. Whether they’re in your building or remote.
You need to work with people you trust can get the job done. That will use their time effectively and importantly, that will create the content your business needs to succeed.
Too many business owners feel that they can’t trust freelancers. That if people work remotely they’ll be flaky. That if you can’t look over their shoulder, the job won’t get done.
Freelancers are actually often the most trustworthy and hardworking. Their reputation and their business depend on it. For a freelancer, they’re only as good as their last piece of content. Let the client down and it can be hard to move past that. Miss deadlines and the client won’t come calling again.
The lack of security freelancers face drives an extremely strong worth ethic. They also want to showcase the standard of their work too. You can trust the right remote workers.
Do the hard work up front
When it comes to your content strategy and its execution, there’s no substitute for doing the hard work up front.
You’ve no doubt worked hard to define your customer personas, to look at their pain and pleasure points. You’ve analysed your customer journey and you know the key questions your users are asking. You also know the importance of voice search for your industry and exactly how your content needs to be tailored to cater to this.
Communicate this to your freelance teams and content creators. Without a tight brief, all your hard work will be for nothing.
Always take the time to pull together the best possible brief that you can. By not leaving too much room for interpretation, you’re ensuring that the work you receive is what you need. Time at the end for revisions and amends is always a frustrating process for everyone.
And the right brief will be nothing without the right content creator or freelancer at the other end. Take your time to source the best talent and you’ll reap the benefits.
Forget email. Forget word and definitely don’t manage deliverables on excel.
It sounds so simple, but to get the best out of your remote team you have to be able to communicate and collaborate.
You might think an email ticks of your communication check box, but it’s the wrong forum for collaboration. You want your remote teams to communicate quickly and easily, with questions answered, amendments made and collaboration ongoing.
Tools like Slack are essential for ongoing communication, while project management tools like Asana or Active Collab are vital. Never underestimate the usefulness of Google docs and sheets for briefing and ongoing collaboration.
This is just the start. Getting your remote teams up and running and delivering high quality work is an ongoing process, just like it would be for internal teams. We’re currently working with a number of clients to make this a reality and have also developed a training manual to help businesses get there themselves.
Contact us to learn more.